Whether it is hotels, restaurants, shopping malls, gas stations, airports, railway stations, subway stations, etc., light box advertisements can be seen everywhere. Lightbox advertisements have become an important means for Chinese and foreign enterprises and institutions to promote their images and display their brands, and frequently appear in various public places. The high development trend has put forward new requirements for the design.

1. Coordination

The object of the light box advertisement is the pedestrian in the dynamic, and the pedestrian receives the product information through the visual advertisement image, so the design should consider the three factors of distance, viewing angle and environment. In the open square and the sidewalk of the road, it is more convenient for the audience to see objects 5 meters higher than the head at a distance of 10 meters. Therefore, the first step in the design is to determine the position and size of the advertisement according to the three factors of distance, viewing angle and environment. Common outdoor light box advertisements are generally rectangular and square. We should design according to the specific environment, so that the shape of the outdoor advertisement is coordinated with the background, resulting in a visual aesthetic. The shape does not have to be unified, it can be diversified, and the size should also be determined according to the size of the actual space and environmental conditions. For example, the street signs in Italy are not very large, and they are unified with their ancient streets and are very harmonious. Lightbox advertising should focus on creating a good gaze effect, because the basis of advertising success comes from the contact effect of gaze.

2. Simplicity

Since the audience is a mobile pedestrian, the location and time of the audience passing the advertisement should be considered in the design. Pedestrians are unwilling to accept tedious images. Only by attracting the attention of pedestrians with concise images and revealing forms can the audience be attracted to watch advertisements. Therefore, the design of light box advertisements should focus on promptness, with pictures and texts, with images as the leading role, and text as the auxiliary.

Simplicity is an important principle in the design of light box advertisements. The entire screen and even the entire facility should be as simple as possible, and the design should be original. It should be known that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the picture image, the more disordered it will give the audience; the simpler the picture, the higher the consumer's attention value. This is exactly where simplicity comes into play.

3. Planned

A successful lightbox ad must be as well-planned as any other ad. Advertising designers do not have certain goals and advertising strategies, and advertising design will lose its guiding direction. Therefore, when designing advertisements, designers must first conduct market research, analysis, and forecasting activities, and then formulate the graphics, language, colors, objects, publicity levels and marketing strategies of advertisements on this basis. Once the advertisement is released in the society, it will not only play a leading role in the economy, but also play a role in the field of consciousness, and play a subtle role in real life. Therefore, designers must be responsible for their own work, so that the work can play a positive role in aesthetic education.

4. Reasonable

Reasonable graphic and copywriting design Outdoor advertising design should follow the aesthetic principles of graphic design.

Graphics attract people's attention the most, so graphic design is especially important in outdoor advertising design. Graphics can be divided into two forms: advertising graphics and product graphics. Advertising graphics refers to graphics related to the theme of advertising (characters, animals, plants, utensils, environments, etc.), and product graphics refers to commodity graphics to be promoted and introduced, in order to reproduce the appearance of the commodity and make the audience see it clearly. Its appearance and internal functional characteristics. Therefore, it is necessary to strive for simplicity and eye-catching in graphic design. Graphics should generally be placed in the center of the vision, which can effectively grab the viewer's attention, guide them to read the ad copy further, and stimulate resonance. In addition to graphic design, it must be accompanied by vivid copy design, so as to reflect the authenticity, dissemination, persuasion and agitation of outdoor advertising. Advertising copywriting plays a very significant role in outdoor advertising, and good copywriting can play a finishing touch. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people cannot have more time to read in a mobile state, so outdoor advertising copy strives to be concise and powerful, usually with one sentence (theme) striking Remind the audience that it is sufficient to include a few short and powerful accompanying descriptions. The subject language design should generally not exceed ten characters, preferably seven or eight characters, otherwise the reading effect will be relatively reduced. Generally, the content of the copy is divided into several parts such as title, body, advertisement language, and accompanying text. We should try our best to be concise and concise, use one word as ten, cherish words like gold, repeatedly scrutinize, easy to read and remember, humorous, and appealing, so as to make outdoor advertising full of appeal and vitality.