With the significant improvement of China's spiritual civilization and material civilization, consumers have put forward higher requirements for visual aspects, and aesthetics have also been greatly improved. In this case, the development of visual advertising, especially the light box industry, is unprecedentedly high. .

With the continuous growth of lighting demand for production, living and advertising, the status of lighting electricity in power consumption is becoming increasingly prominent. According to the statistics of China International Lighting Network, the proportion of electricity consumption for lighting in developed countries has exceeded 25%. In 2007, my country's lighting electricity consumption reached 390 billion kWh, accounting for more than 12% of the country's total electricity consumption, and the average lighting electricity consumption is still increasing at a rate of about 15% every year. At the same time, with the rapid development of my country's tertiary industry, the advertising (propaganda) lighting industry represented by light box lighting has developed rapidly.

Lighting has a wide range of applications, whether it is hotels, restaurants, shopping malls, gas stations, airports, railway stations, subway stations, etc., light box advertisements can be seen everywhere. Lightbox advertisements have become an important means for Chinese and foreign enterprises and institutions to promote their images and display their brands, and frequently appear in various public places. The survey results of the Energy Efficiency and Investment Evaluation Professional Committee of the China Energy Research Association show that the growth rate of my country's light box lighting industry is very rapid, with an average annual growth rate of more than 30%, and the annual growth rate is increasing. It is estimated that by 2015, the power consumption of light box lighting in my country will increase by 10 times on the basis of 2006, reaching 67.9 billion KWH, equivalent to 24 million tons of standard coal. At the same time, the proportion of light box lighting in total lighting power consumption will also increase from 1.8% in 2006 to 5.4%. With the rapid development of my country's advertising industry, the light box lighting industry will become an area of lighting power consumption that cannot be ignored.

1. The light box industry is currently in the process of changing from disorder to orderly development.

In recent years, China's light box industry has developed rapidly, with rapid expansion of production capacity, and many manufacturers have entered the industry. In this context, and at the same time due to the consideration of labor costs, some old light box manufacturers in Europe, America and even South Korea have successively reduced or stopped production, providing favorable conditions for Chinese light box companies to occupy the international market share. However, since most of the production enterprises in this industry are mainly private and individual enterprises, the industry supervision and self-discipline system and orderly competition order have not yet been formed. China's light box industry is currently in the process of changing from disorder to orderly development. .

2. The light box industry has entered the international market.

At present, Chinese light box companies have a considerable influence in the world. With the gradual improvement of product quality, they have the strength to occupy the international market.

3. The development direction of future technology: energy saving, environmental protection, green.

China is a big energy-consuming country. At present, China's power supply is short. Therefore, the technological development of light boxes must first change the light source and use low-energy consumption and environmentally friendly light sources. We believe that the most energy-saving and environmentally friendly light box will represent the mainstream of future light box development. If solar power is used in the light guide plate and LED technology, it will no longer rely on the traditional power supply system and call itself a system. Save electricity, free cables and wires, and reduce man-made damage to the environment. And solar energy is absolutely safe, will not cause leakage, electric shock accidents, greatly reducing business risks and safety hazards. Solar energy is a green and environmentally friendly renewable resource, which is in line with the national emission reduction policy. It is believed that solar light boxes will provide a bright prospect for the development of the advertising light box industry.